Content Development

Party raises money and excitement for political hopefuls

A vital part of any political campaign is fundraising. With money a candidate can buy media, hire managers and organizers, and pay for an election day operation. Without it, even the best candidate will have trouble getting elected. For a… Read the rest

How to Groom Your (Online) Profile

You may not realize it but everything you put out on to the social web, your tweets, your updates, your photos and videos and links and comments all coalesce to create a greater digital persona that is YOU or at… Read the rest

Power of the People

True story:… Read the rest I was waiting for a flight at the Kelowna airport the other day when I decided to make a last minute change to my return date. I called up Flightcentre.ca (with whom I made the booking) and was immediately connected with the

Content Marketing: the W5 Strategy

You may have heard that when it comes to online marketing, content is king. 87% of all businesses are engaged in some form of content marketing… Read the rest. There are 3 good reasons for this.

First, people trust blog posts, videos